Writing through the ambiguity.

“I have no special talents. I am only passionately curious.”
— Albert Einstein

Writing The Possibility Principle of Design isn't just about organizing ideas. It's about staying with the very tension the book is trying to name.

Because real change doesn't start with clarity. It starts in the ambiguity between what is and what could be.

That's what this process keeps teaching me.

We don't struggle with a lack of vision. We struggle with momentum. We don't lack frameworks. We lack frameworks that meet us where uncertainty lives. And most of all, we don't need more answers. We need better questions, earlier in the process.

That's the premise behind The Possibility Process of Design, the core structure I'm shaping as I write. It's not a methodology. It's a mindset. Six lenses that help leaders reframe how they see, decide, and design in the space between.

From Solution to Shift: What's the transformation behind the task?

From Problem to Potential: What opportunity does this challenge reveal?

From Product to Pattern: What system does this solution sit within?

From User to Ecosystem: Who's affected, even if they're not visible?

From Now to Next: What future are we enabling, not just forecasting?

From Craft to Culture: How does this shape how we think and work long-term?

These lenses aren't just tools. They're ways of seeing. And they keep reflecting things back at me as I write.

Because the writing itself is a test of the principle.

The pull to simplify complexity. To skip the messy middle. To rush toward polish before the posture is clear. It's all there, on the page, in the work, in the questions I'm still asking.

But if this book is going to be useful, truly useful, it can't just be insightful. It must be honest. It must meet leaders where they are. In motion, under pressure, mid-shift.

Because that's where design leadership belongs. Not as a wrap-up. As an entry point.

So I'm writing through the ambiguity. Listening closely. Trying to name the shift, not with certainty, but with care.

I'd love to hear from you. What's a question you're sitting with right now, one that hasn't quite taken shape yet but won't leave you alone?

This is part of my ongoing exploration of The Possibility Principle of Design.

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