Welcome to The Possibility Principle of Design

I didn't set out to write a book.

I set out to understand something I'd been circling for ten years. Something I could feel but couldn't quite name. It kept showing up in client work, in team conversations, in that weird quiet space after a project ends when you finally have room to think.

A pattern. About how organizations actually change. How design leadership can lead that instead of just decorating it. Why possibility matters more than having all the answers. Why most transformation doesn't stick.

The idea wouldn't leave me alone. So I started writing.

Here's the strange part

A few weeks ago I went back through old LinkedIn posts from almost a decade back. I was looking for something specific, can't even remember what now.

What I found instead were the same questions I'm wrestling with today.

The language was rougher. The thinking half-formed. But the instinct? Already there. I just wasn't ready to see it yet.

Turns out I've been working on this book a lot longer than I thought.

What happens here

This is where I think out loud while the book takes shape.

You'll see draft chapters before they're anywhere near done. Tools I'm testing with real teams. Ideas that open something up. Ideas that fall flat and teach me something anyway. A way of working that treats systems thinking as a practice, not a theory.

None of it's polished. Some of it probably shouldn't be.

But it's honest work. Trying to name something that's been with me a long time, getting clearer as I write and stumble and figure it out. Exploring design leadership as a way to lead through uncertainty, not around it.

If you've ever had an idea that stayed with you for years before it finally started making sense, you know what this feels like.

This is me making sense of mine.

Come with me. Subscribe here.

Why subscribe?

You see everything as it develops. Every chapter, every tool, every idea. Nothing gets held back for later. You're in it with me from the start.

It comes straight to you. No algorithms. No noise. Just thoughtful work, sent to your inbox when it's ready.

You're not alone in this. This is for people navigating uncertainty, leading through complexity, and refusing to believe that change has to fade. For those using design leadership and systems thinking to make change last. Being here reminds you there are others doing the same work.

The future isn't something that just happens to us. It's something we shape, one better question at a time.